Name: Annie Lin

Company Name: Floating Forest Studio

Website: www.floatingforest.studio

Business Contact Email: hello@floatingforest.studio

Please give us a brief history of your business and some of the services you provide.

My hobby originally started in 2016 as a way to share my illustration art prints to the world. Slowly I expanded my product selection to include accessories like enamel pins, jewelry, and other printed goods after falling in love with the physical nature of having wearable art. In 2017 I finally turned my hobby into a real brand. My main source of business is selling pins and accessories, but I also do some branding and freelance illustration work as well.

After looking at your cards, it is clear you incorporated your branding into your card. Can you discussing your branding between these two cards?

I experimented with a series of different business card formats to find the best direction that truly conveys the personality of my brand. I wanted to play with how foil could elevate my brand and become an eye-catching art piece. Since my roots started in illustration, I really wanted my cards to not only convey my business information, but to become something people would want to hold onto. One card direction experimented with a more mature, conservative design (the foil on blue) and the other one emphasized a more playful, colorful approach (the full foil card with knocked out information). I’m definitely leaning toward the playful approach and would marry elements of it with the more mature approach in the future.

Why did you choose this specific size, 2x2 inch square for the business card?

I wanted something untraditional that would stand out while still containing all my important information. In my experience of being a vendor at craft fairs, you end up pocketing a lot of business cards or tossing them into a purchase bag so I was hoping this size would make it easier to be in the former group. I’m actually still experimenting with different sizes and formats for my business card. In the future I’d probably go a little larger and maybe break out of the square format as well.

What is 2.75x3.75 inch cards going to be used for? The sizing is so customized, we got curious.

The dimensions of this card is the size I use for my illustrated backing cards on which I attach enamel pins. These cards usually share an illustration that is related to the design of the pin itself and the size allows me to include all my relevant information as well as make the product stand out on a display. This particular design is one I’m considering using for future wholesale items to create a unified look to my brand.

Why did you choose Hologram Foiling?

The dimensions of this card is the size I use for my illustrated backing cards on which I attach enamel pins. These cards usually share an illustration that is related to the design of the pin itself and the size allows me to include all my relevant information as well as make the product stand out on a display. This particular design is one I’m considering using for future wholesale items to create a unified look to my brand.

What was the reason behind choosing our Heavy Silky Matte?

When I got my sample pack I immediately gravitated toward the Heavy Silky Matte material. The paper was so smooth and soft while having enough thickness and integrity that I knew it would hold up to showing off my product. From a business card perspective, it makes you really want to play with the card and keep it in your hands since it’s so pleasant to the touch.

What made you choose MorningPrint?

A fellow designer recommended MorningPrint to me and, after seeing their cards, I was sold. The affordability and breath of options from press embossing to raised ink allows me to experiment as much as I want with my designs. I’m excited to try new options I hadn’t considered before because they’re so readily available. Looking forward to playing around with new paper designs soon!

How was your experience with MorningPrint? Would you recommend us to others?

My experience with MorningPrint has been great so far. It’s been easy to order custom designs and the shipping turnaround is very fast. Customer service has been great and I feel confident in recommending this service to others!

Just a small feedback, it would be great if MorningPrint offered more variety of product options such as larger posters and greeting cards! I know you can probably get these made via the custom quote option, but it’s definitely a hurdle to have to reach out specifically and email with your information vs having default templated info readily available. I’d love to be able to come to MorningPrint’s website and quickly see what jobs other than postcards and business cards I can have made. I’d love for MorningPrint to be my one stop shop for everything beyond business cards one day.