Name: Annie Lin
Company Name: Floating Forest
Studio
Website: www.floatingforest.studio
Business Contact Email:
hello@floatingforest.studio
Please give us a brief history of your
business and some of the services you provide.
My hobby originally started in 2016 as a way to share my
illustration art prints to the world. Slowly I expanded my product selection to
include accessories like enamel pins, jewelry, and other printed goods after
falling in love with the physical nature of having wearable art. In 2017 I
finally turned my hobby into a real brand. My main source of business is
selling pins and accessories, but I also do some branding and freelance
illustration work as well.
After looking at your cards, it is clear you
incorporated your branding into your card. Can you discussing your branding
between these two cards?
I experimented with a series of different business card
formats to find the best direction that truly conveys the personality of my
brand. I wanted to play with how foil could elevate my brand and become an
eye-catching art piece. Since my roots started in illustration, I really wanted
my cards to not only convey my business information, but to become something people
would want to hold onto. One card direction experimented with a more mature,
conservative design (the foil on blue) and the other one emphasized a more
playful, colorful approach (the full foil card with knocked out information).
I’m definitely leaning toward the playful approach and would marry elements of
it with the more mature approach in the future.
Why did you choose this specific size, 2x2
inch square for the business card?
I wanted something untraditional that would stand out while
still containing all my important information. In my experience of being a
vendor at craft fairs, you end up pocketing a lot of business cards or tossing
them into a purchase bag so I was hoping this size would make it easier to be
in the former group. I’m actually still experimenting with different sizes and
formats for my business card. In the future I’d probably go a little larger and
maybe break out of the square format as well.
What is 2.75x3.75 inch cards going to be used
for? The sizing is so customized, we got curious.
The dimensions of this card is the size I use for my
illustrated backing cards on which I attach enamel pins. These cards usually
share an illustration that is related to the design of the pin itself and the
size allows me to include all my relevant information as well as make the
product stand out on a display. This particular design is one I’m considering
using for future wholesale items to create a unified look to my brand.
Why did you choose Hologram
Foiling?
The dimensions of this card is the size I use for my
illustrated backing cards on which I attach enamel pins. These cards usually
share an illustration that is related to the design of the pin itself and the
size allows me to include all my relevant information as well as make the
product stand out on a display. This particular design is one I’m considering
using for future wholesale items to create a unified look to my brand.
What was the reason behind choosing our Heavy
Silky Matte?
When I got my sample pack I immediately gravitated toward
the Heavy Silky Matte material. The paper was so smooth and soft while having
enough thickness and integrity that I knew it would hold up to showing off my
product. From a business card perspective, it makes you really want to play
with the card and keep it in your hands since it’s so pleasant to the touch.
What made you choose MorningPrint?
A fellow designer recommended MorningPrint to me and, after
seeing their cards, I was sold. The affordability and breath of options from
press embossing to raised ink allows me to experiment as much as I want with my
designs. I’m excited to try new options I hadn’t considered before because
they’re so readily available. Looking forward to playing around with new paper
designs soon!
How was your experience with MorningPrint?
Would you recommend us to others?
My experience with MorningPrint has been
great so far. It’s been easy to order custom designs and the shipping
turnaround is very fast. Customer service has been great and I feel confident
in recommending this service to others!
Just a small feedback, it would be great if MorningPrint
offered more variety of product options such as larger posters and greeting
cards! I know you can probably get these made via the custom quote option, but
it’s definitely a hurdle to have to reach out specifically and email with your
information vs having default templated info readily available. I’d love to be
able to come to MorningPrint’s website and quickly see what jobs other than
postcards and business cards I can have made. I’d love for MorningPrint to be
my one stop shop for everything beyond business cards one day.